Research and insight on what pitch, energy, hook delivery, and vocal conviction actually do to your ad performance.
Marketers obsess over the first three seconds. But acoustic analysis of thousands of DTC ads reveals a different pattern: the moment of the ask is where most ads quietly fail. Your CTA is delivered at 68% of your average vocal energy — and your viewers feel it.
Read article →We've analysed hundreds of high-performing DTC video ads acoustically. The pattern that emerges isn't about scripts, formats, or hooks — it's about the shape of energy across the ad's runtime. Here's what the waveform of a winner looks like.
Read article →Your script says "limited time offer." Your voice says "whatever." The viewer's subconscious hears the gap — even when their conscious mind doesn't. This is voice-script misalignment, and it's the most common and most fixable reason DTC ads underperform.
Read article →Most creative briefs tell creators what to say. None tell them how to sound. Here's the acoustic brief template — copy-pasteable — that separates converting UGC from creative that runs and dies.
Read article →First analysis free. No card. No platform data required.
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