Built by a data analyst who wanted to decode the real message behind every ad.
AdZhi was born from a simple but frustrating insight — even in data-rich environments, performance teams often lacked clarity on what their ads were actually saying. While working within paid media, it became clear that messaging was one of the most powerful yet least measured levers in creative strategy. We recognised an opportunity to change that. What began as a side project outside of working hours soon became a full product vision: a way to bring structure, analysis, and intelligence to the spoken message inside paid video ads.
At first, AdZhi simply transcribed voiceovers. But soon it became clear that the real value was not just capturing speech — it was understanding what made those words convert. Which CTA type? What tone? Was there urgency? Did they lead with verbs or adjectives? The focus shifted from text to structure. That was the turning point.
As the tool matured, the fingerprinting engine was born — a way to generate a unique messaging DNA for every ad. It enabled teams to group and compare creatives by how they spoke, not just what they looked like. Suddenly, message structure became as measurable as impressions or clickthrough rate.
With these insights feeding into briefs, testing frameworks, and performance dashboards, messaging stopped being guesswork. Creative teams could iterate with confidence. Analysts could add voice data to models. Marketers could scale what worked. The loop was closed — and AdZhi became more than a tool. It became a learning engine.
Today, AdZhi helps paid social teams finally understand what their ads are really saying. But this is just the start. Our mission is to build the intelligence layer for creative performance — one that helps every brand, every strategist, every analyst, decode what works and why, and say it smarter the next time.